Content Marketing is a powerful force in acquiring new clients and customers. The content marketing strategy is to publish a good quality and useful content that allows you to reach your general audience and, at the same time, to a group we’ve identified. Content campaigns allow you to build long-term relationships with your audience through such forms as: tutorials, sponsored articles, expert articles, ebooks, video and webinars, which must be reliable and professional. In contrast to other forms of marketing, content encourages responses from recipients who, for example, Comment or link good content, which translates into the natural growth of the page position in the search engine. The task of Content marketing is therefore not only the popularisation of the brand, but also the creation of the basis for creating visibility on Google search. The content is distributed through various channels, particularly important for social media: Facebook, Twitter, LinkedIn, YouTube and industry blogs. An extremely important goal of Content marketing is also to optimize the site for search engines, ie SEO.