PPC (pay-per-click) campaigns are a form of advertising that is based on a model of buying places in specially created systems, usually made available by search engines, of which the most popular is Google. Anyone who uses the search engine returns results as a list of pages and lists of ads that match the phrase.
Google AdWords is currently one of the smartest and most effective advertising systems for online advertising campaigns. Google AdWords offers the following solutions:
Search advertising, Advertise on mobile devices, Display graphic, Dynamic marketing, Product ads, Video Advertising, Advertise in Gmail.
Proper selection of the above mentioned solutions allows to reach the potential customers effectively with full control of the budget and efficiency of advertising activities.Contextual advertising allows you to promote not only search results, but also outside of them, on pages that display ads for your system. For this reason, its range is very wide. Due to the fact that it is not yet widely used by companies, using such an option may prove to be a great competitive advantage.
With the advanced knowledge of Google AdWords and Google Analytics certified professionals, we are able to increase the effectiveness of PPC campaigns by up to tens of%. Always before working on optimising the campaign, we set the most important indicators/objective of the campaign together with the client. Depending on your goals, we are able to minimise empty entry, reduce your campaign costs, create new keyword combinations that directly will the quality of your website traffic and increase your conversions.
By appropriately selecting words in the content of advertising, we minimise the so-called “accidental entry” i.e., visits to the website which do not bring any added value-which do not have the desired effect. We take action to return on investment (ROI) by analysing each keyword’s performance separately. We analyse purchasing processes, we measure conversion of individual content of advertising. For large campaigns, the audit may be combined with an experimental change in one of the campaigns to check the ad group’s reorgantzaiion assumptions or pricing strategies. Then, taking into account the results of these studies, we maximise sales.