“Before Google, and long before Facebook, Bezos had realised that the greatest value of an online company lay in the consumer data it collected.”
– George Packer
Adjusting the strategy
Search Engine Optimisation (SEO) is an critical part of online digital marketing helping companies approach their audience.SEO is an activity that guarantees your web page will be visible on search engines on specific key-words of what your website has to offer.Website optimisation is a complex process that is tailored for every project individually.For Alquis team detailed information about the brands potential,target group and competitors is very important to create a great web page that will stand out. If SEO is performed efficiently that will immediately reflect on your visibility and ranking on search engines such as Google and Bing. Translating the procedure into visitors and future sales. Our aim is to bring targeted traffic to your website and then convert it to sales opportunities.
In Alquis we want our clients to not only know what we do but most importantly understanding why this is beneficial for them.
We periodically examine the possibilities and check how to improve the positioning of the website.
The advantage of website positioning is measurable effects – not only the growing position of keywords and website visits, but above all the growing number of conversions, i.e. inquiries or purchases. From the beginning of cooperation with the client, we care about regular reporting of the effectiveness of our activities.
We monitor, analyse, draw conclusions and periodically optimise the conducted positioning campaigns for one main purpose: constant increase of return on investment (ROI – Return On Investment).
We will conduct a market analysis in your industry, identify the target group and its needs and expectations. On this basis, we will build a potential customer profile.
Analysis of phrases
In the process of linguistic profiling with the use of dedicated tools, we build a matrix of keywords related to your offer and the needs and intentions of your clients. We evaluate phrases in terms of popularity, search trends as well as the value for obtaining conversions.
We check the websites of your direct competition, which is already in the top 10. Thanks to that, we take a starting point and do everything to make your site soon be in a higher position than the competition’s websites.
Let’s Work Together!
Every week, we provide a free and non-obligated consultancy to our potential clients. While collaborating on mutual ideas to respond to hugely diverse clients needs, across a whole host of sectors, You can get a large amount of information and we can estimated your needs.