Search Engine Optimisation
“Google only loves you when everyone else loves you first.”
– Wendy Piersall
Search engine optimisation (SEO)
Search Engine Optimisation (SEO) is an critical part of online digital marketing helping companies approach their audience. SEO is an activity that guarantees your web page will be visible on search engines on specific key-words of what your website has to offer.Website optimisation is a complex process that is tailored for every project individually.For Alquis team detailed information about the brands potential,target group and competitors is very important to create a great web page that will stand out. If SEO is performed efficiently that will immediately reflect on your visibility and ranking on search engines such as Google and Bing. Translating the procedure into visitors and future sales. Our aim is to bring targeted traffic to your website and then convert it to sales opportunities.
In Alquis we want our clients to not only know what we do but most importantly understanding why this is beneficial for them.
Why invest in SEO
Today’s markets are narrowing their focus online as a result competition is very high. If you type on Google products or services that you offer and your business brand is not there then you should invest in SEO. Otherwise the gap on the market will be filed by competitors. On the opposite side almost 92% of users prefer to redefine their query to a search engine rather than going on the 2nd visible page of search result. Alquis SEO experts have unique skills, knowledge and proven methodology of online marketing.Our marketers research, analyse and realise the potential of each individual case orientating them and their audience to a meeting point. Four easy steps we follow to bring you first.
- Analysis & Strategy
- Preliminary SEO technical audit/link-building.
- Content optimazation copy-writing/conversion optimisation
- Feedback, update & maintain
Analysis and strategy
Our SEO professionals will raise the issues of which areas are lacking interest by conducting market analysis of your industry,providing information of competitors and building a potential customer profile. In the cases where there is an existing website our primarily focus is to start by examining the current state of your website. Audit will focus on the web page design, server performance and published content. Only this way can we determine the strengths and weaknesses of your website. Each strategy is been thought through and built according to our clients individual case. Alquis team finally will create a website upgrade project-plan that will be tested and then preformed.If you’re looking to grow your business and generate your online website traffic you can’t skip SEO.
Website code optimization & Link building
We will analyze your website from a technical side, we will examine, among others code, URLs, meta-tags, content structure for building topic silos, internal linking, navigation scheme, speed of operation and other potential limitations of visibility in search engines.
This is a strictly technical and strategic work that gives us the basis for further actions in the field of positioning and ranking. This step will transform the functionality, overall speed of any web page improving the usability and optimizing its capability.Our experts will provide you all informations of strategic plans along with any chances performed or updates of your website.
The construction of a valuable profile of incoming links in the page is one of the most important ranking factors of the Google search algorithm.You can be sure that our experts will naturally and securely obtain high-quality links to your site, effectively increasing its popularity. We focus not only on customers who use the Google search engine, that’s why we care about the presence of your company also in social media, on forums and in company catalogs . This strategy has a double benefit – it is easier to reach users and get valuable links coming to your website.
Content & Conversion Optimization
The phrases themselves are not enough. Google evaluates websites in terms of usability for users , which is why the unique, interesting and exhaustive content on the site is so important. We implement topics that are often searched of your potential customers.Expanding the content of the page into new texts, optimized for positioning, is the only safe and effective way to add to the phrase page. At the same time, content is a value for users who receive high-quality descriptions of products, categories, expert articles and guide articles.The thematic consistency of the content is also important, which is why based on the matrix of phrases prepared as part of the website’s positioning process, we develop the extension that makes it easier for Google to determine the subject matter of your website.
We focus on optimizing conversions and gradually increasing Return on Investment (ROI). Our goal is to generate as much sales as possible within the budget of campaigns.As part of the conversion optimization, we make changes to the design, structure and content of the website, as well as ongoing modifications to marketing campaigns. Alquis aim is to use the potential of traffic to the site and generate as many conversions as possible.
Feedback, update and maintain
SEO is the only active process that encourages and effects the growth of your brand awareness – the greater the visibility of your business on the Internet, the better your brand awareness, and therefore more clients will trust your business.Organic SEO performance on your web page along side with all activities can be measured. Alquis work ethic is transparent, we offer our clients full information data analytics and statistics. Feedback is important to built a trustworthy relationship with our clients.
Let’s Work Together!
Every week, we provide a free and non-obligated consultancy to our potential clients. While collaborating on mutual ideas to respond to hugely diverse clients needs, across a whole host of sectors, You can get a large amount of information and we can estimated your needs.