Alquis redesigned and rebuilt Hartpak’s B2B packaging website with Astro, then placed its delivery behind Cloudflare. The new site made a broad product offer easier to navigate, gave buyers a faster route to contact and doubled website leads within the first two weeks after launch, according to Hartpak.
A website redesign built around buyer intent
Hartpak operates in a segment where the product range is both a strength and a liability. The company supplies packaging, professional cleaning products and hygiene essentials to restaurants, pizzerias, catering businesses, hotels, offices and institutions across Poland. That breadth is valuable when a buyer understands the range. On a website, however, breadth without structure becomes noise.
The previous site reflected the catalogue logic of the business rather than the decision logic of the buyer. A restaurant owner looking for takeaway containers and a hotel procurement manager sourcing hygiene products entered through similar routes, with limited guidance towards the category that matched their operation. Visitors had to interpret the catalogue before they could judge whether Hartpak could help them.
That friction had a direct commercial consequence. A site that requires effort to navigate also requires effort to recommend. When the Hartpak team referred a prospect to the website, the offer often needed explanation before the visit because the website was not doing enough of that work. The challenge was not cosmetic. It was structural, and solving it required design, content architecture, frontend development and hosting decisions to work as one system.
From catalogue logic to clear buyer journeys
We began by auditing the information architecture through the buyer’s mental model. The central question was practical: does a customer search by product format, by application or by the type of business they run? The answer shaped the new page hierarchy before visual design began.
The redesigned homepage now states Hartpak’s position immediately: packaging for gastronomy, delivered without chaos. It then introduces the most frequently ordered groups and creates direct routes into the full catalogue, packaging for gastronomy, professional cleaning products, workplace hygiene and custom printed pizza boxes. Separate industry routes for pizzerias, restaurants and catering, and hotels, offices and institutions provide another way into the same offer. Buyers can start from what they need or from the context in which they will use it.
This dual structure makes the range easier to understand without reducing its depth. Category pages explain the purpose of each group before presenting the products within it. Search supports visitors who already know an item or phrase, while predictable navigation supports those still comparing options. Delivery information, custom printing and contact details are visible as buying considerations, not hidden as secondary company information.
Trust signals were handled in the same structural way. Hartpak’s registered company details, operating address, contact routes, service areas and industry knowledge are presented clearly. Descriptive image text and semantic headings improve accessibility and help search systems interpret the content. Structured data identifies the organisation, website and individual pages, so the technical presentation supports the credibility established by the copy and design.
Why we rebuilt the Hartpak website with Astro
Astro suited Hartpak because this is a content and catalogue led website where essential information must load quickly and remain indexable. Its server first architecture generates HTML for the browser and adds client side JavaScript only where an interaction needs it. Hartpak’s product categories, sector pages, company details and contact paths therefore remain available without making every visitor download and process a large application bundle.
Performance was the first benefit. Less JavaScript means less work for mobile devices, while prebuilt pages and optimised assets shorten the route from request to useful content. The live site still supports purposeful interactions such as search, consent controls, tabs and sliders, but the core buying journey does not depend on a heavy browser application. This is important for prospects visiting from mobile networks, where every avoidable request can delay the point at which they understand the offer.
Security was the second benefit. A framework does not make a website secure by itself, but Astro allowed us to keep most of the public site static and remove the need for a conventional database driven CMS at request time. That reduces the number of runtime services, plugins and public endpoints that need constant protection. The smaller browser payload also limits unnecessary client side execution. Security then becomes a layered operating decision, supported by controlled dependencies, HTTPS, secure headers and the Cloudflare delivery layer.
Scalability was the third benefit. Hartpak can add product groups, sector pages and supporting content through repeatable components rather than redesigning the website each time the catalogue changes. Because pages can be generated ahead of delivery, a rise in traffic does not create the same per visit rendering burden as a database backed page. The architecture scales in two directions: editorially as the offer grows, and operationally when more people visit.
We serve the live Hartpak website through Cloudflare’s global network. The CDN can store copies of frequently requested assets closer to visitors, reducing the distance content travels and lowering demand on the origin. For Hartpak’s image rich product catalogue, that produces a more consistent experience and gives the underlying hosting more room during traffic peaks.
Cloudflare also acts as a reverse proxy in front of the origin. Requests pass through its network before reaching the host, which keeps the delivery architecture separate from the public entry point and adds standard protection against distributed denial of service attacks. HTTPS and strict transport security protect connections, while caching and modern HTTP delivery improve reliability. This does not replace secure engineering, but it gives the Astro build a stronger network layer.
The pairing matters. Astro reduces the amount of work required to deliver each page; Cloudflare distributes that work efficiently. Static HTML and versioned assets are well suited to edge delivery, so the website can absorb growth without turning every additional visitor into a new application workload. Updates can still be released quickly, with fresh files replacing cached versions through a controlled deployment process.
The result: website leads doubled in two weeks
The first business signal arrived quickly. Hartpak reported that website leads doubled within the first two weeks after launch. We present that as the observed lead generation result from the immediate post launch period, not as a forecast or a general benchmark for every redesign.
The result is consistent with the changes made throughout the journey. Visitors can recognise the offer earlier, reach a relevant category with fewer decisions and contact Hartpak without losing the context of what they were viewing. Search visitors land on pages that explain both the product and its use. Referred prospects no longer need the same level of verbal orientation before opening the site.
The redesign also gives customer retention a stronger digital foundation. Returning buyers can find familiar categories, search for products and check delivery or contact information without relearning the interface. That consistency makes the website more useful after the first enquiry, while the clearer sector structure gives Hartpak a stable base for publishing future product and service information.
Internally, the sales conversation can now begin at a higher point. Less time is spent explaining the shape of the catalogue, leaving more time for quantities, delivery, custom printing and procurement details. The website now performs positioning work, not only listing work, and it does so on every visit.
See the finished Hartpak website
Explore hartpak.pl to see the Astro website redesign in production, including the catalogue, sector journeys, product search and direct enquiry routes. If your current website has outgrown its navigation, technology or hosting model, book a free consultation with Alquis. We can assess the buyer journey, technical risks and performance constraints before defining the right redesign scope.
Questions about the Hartpak website redesign
Why was Astro a good fit for Hartpak?
Hartpak needed a fast, searchable and content rich B2B website rather than a browser heavy web application. Astro lets the core catalogue and company content arrive as HTML, while JavaScript is reserved for interactions that genuinely need it.
Does an Astro website automatically provide better security?
No framework guarantees security. In this project, Astro helped reduce the runtime attack surface because the public content did not require a database driven CMS on every request. Secure dependencies, headers, HTTPS, deployment controls and Cloudflare protection remain essential parts of the system.
What does Cloudflare add to the website?
Cloudflare provides the public delivery layer in front of the host. Its network supports caching closer to visitors, reduces origin load, manages encrypted connections and provides standard DDoS mitigation, improving performance and resilience together.
Can the website scale as Hartpak adds more products?
Yes. Repeatable layouts and components keep new categories and sector pages consistent, while prebuilt delivery prevents catalogue growth from creating unnecessary browser or server work. The content architecture can expand without forcing a new design for every addition.
What produced the increase in leads?
No single visual element created the result. The improvement came from aligning the message, category hierarchy, sector routes, product context, search and contact path. Together, those changes reduced uncertainty between arrival and enquiry.
How quickly did the redesign show a commercial result?
Hartpak reported twice as many website leads during the first two weeks after launch. Longer term performance should still be assessed through lead quality, conversion trends, returning visitor behaviour and the contribution of organic search over a broader period.
