Published on 14 January 2026

Hartpak Website Clarity Refresh

Website restructuring that made Hartpak's packaging offer clearer for B2B buyers, improving navigation, product hierarchy, and lead conversion.

Client

Hartpak

Service

Website Design

Market

Poland

Scope

10-week redesign and rollout

Result

Clearer offer architecture and a stronger path from first visit to inquiry.

Industry

Packaging & Supply

Delivery scope

Services used on this project

Each card links to a service line from the Alquis offer that materially shaped this engagement, whether through discovery and UX, visual and brand systems, implementation, CMS architecture, performance, or visibility and AI-ready structure.

Design

Website Redesign

We redesign existing websites when the business has outgrown the old structure, the presentation no longer feels credible, or conversion has stalled.

View service: Website Redesign

Design

Website Design

We design websites that explain the offer faster, strengthen trust earlier, and guide visitors toward a clearer commercial next step.

View service: Website Design

Development

Front-end Development

We build production-grade interfaces that keep design intent, performance, and maintainability aligned from first release through iteration.

View service: Front-end Development

Client Perspective

"The new structure made the offer easier to explain internally and much easier for potential clients to understand from the first visit."

— Hartpak team

Challenge that triggered the project

Hartpak needed a website that could present a wide product range more clearly while still feeling professional, dependable, and easy to browse for busy B2B buyers.

Approach that guided the project delivery

We reworked the information structure, refined the UX/UI direction, and shaped a website experience that put product groups, trust, and industry relevance closer to the surface.

Delivery focus across the implementation

The work centered on page hierarchy, content framing, service explanation, and a presentation model that made the offer easier to scan and compare.

Clearer category structure
Stronger trust and business context
A more direct inquiry path

Result the business should expect

The site now gives prospects a more readable route from arrival to action and supports Hartpak as a more credible supplier for gastronomy and institutional clients.